A NEW-LOOK KENTUCKY BOURBON TRAIL WILL LEAD VISITORS TO LARGE AND SMALL DISTILLERIES…..LINKING RELATIVE NEWCOMERS AND AGE-OLD BRANDS IN A
COLLECTIVE STRATEGY TO BUILD ON BOURBON TOURISM’S POPULARITY……
IT BEGAN WITH SEVEN PARTICIPATING DISTILLERIES WELCOMING VISITORS 25 YEARS AGO….. NOW THE EXCUSION WILL SHOWCASE 46 DISTILLERIES……
SINCE ITS CREATION IN 19-99 BY THE KENTUCKY DISTILLERS’ ASSOCIATION…..THE KENTUCKY BOURBON TRAIL HAS ATTRACTD MORE THAN 18-MILLION
VISITORS FROM ALL 50-STATES AND DOZENS OF COUNTRIES…..
IN 2O-12…..A SEPERATE “KENTUCKY BOURBON TRAIL CRAFTED TOUR” WAS LAUNCHED TO SHOWCASE THE GROWING NUMBER OF SMALLER DISTILLERIES……
NOW THOSE TOURS ARE CONSOLIDATING…..WITH A NEW LOGO AND NEW DIGITAL MARKETING CAMPAIGN……
